There are some key questions you must ask before revamping your website;
It is all too easy to dismiss your current site outright and replace it with a new shinier one, but before you do this ensure you are clear on all the components of your current site, good and bad. Take the time to analyse and learn what is working well and develop these elements further and avoid repeating the mistakes that are potentially damaging your current site.
Before you consider what you want your site to look like (which is mistakenly where most people start), ensure you are clear on the function you want your website to perform. Whether it be a ‘brochure’ site or a full ecommerce website, you need to set clear goals on what you want to achieve with your revamp. If you need to attract thousands of visitors a week, the overall design and functionality may be very different to a site required to generate a handful of qualified leads. The journey the visitor takes on your site will be very different and if the user experience (UX) is not linked to the site’s overall goals, your website redesign could fall short.
Style over substance in website design is a common mistake. When redesigning a website, it can be very tempting to ‘over-design’ in the anticipation that the more complex the design, the more likely the website will be a success. The most important element on any design project is to be clear about the purpose of the design and, with websites, functionality will always trump fancy design.
You should align your new website goals to this question. If your current website looks outdated and no longer reflects your brand, yet it still generates leads or sales, then the redesign should be easy as the functionality is unlikely to change much. However, if your website is underperforming and does not produce the results it was built for, then it is worth investing the time and money in getting it to a place that reflects your business and yields results. Taking the time
