Video production for Fujitsu General.

Fujitsu General is one of the leading air conditioner brands in Europe, Japan, the Middle East, and Oceania. The team at the UK headquarters in Hertfordshire approached us to develop a series of five videos to support a trade roadshow. 

Video production.

Ahead of the roadshow being held at the ground of Manchester City Football Club, our Digital Team was briefed to develop: 

• A teaser video for use as a digital invitation to the event, highlighting Fujitsu’s presence. 
• Three promotional videos for use on social media. 
• And a full-length video for use at the show, highlighting Fujitsu’s award-winning products, the high levels of customer service and aftercare provided, and the innovative direction the company was headed.

Onsite filming.

We shot on-site footage at a variety of locations. Key members of the Fujitsu General team were interviewed on camera, capturing first-hand experiences and insights. To reflect the approachable nature of Fujitsu’s customer service and aftercare teams, we opted for a filming style which was conversational and informal. 

Our team liaised with the operations team at the Manchester City Football Club ground for permissions and approvals to use their venue within the film. 

The happy client.

The videos were created with longevity in mind and were well received by our client, as well as by Fujitsu General’s existing customers and prospects, contractors and distributors. 

If you’re looking for professional and affordable video content, get in touch: hello@summitcreative.co.uk.