A prospective client were hosting a European-wide roadshow to showcase their products and services following the pandemic, and they wanted a campaign creating around this as well as graphics for the truck and exhibition areas. Their main aim was to reconnect with their customers and offer live demonstrations of their products to engage with visitors and build awareness around the brand.
When deciding on a name for the campaign, we considered the business' sector, offering and objectives and ‘Back on Track’ was decided to reflect the client’s industry as well as the concept and reasoning behind the event. The design elements and marketing messaging were aligned with the overall concept, as well as incorporating strategic, bespoke elements such as QR codes and an event landing page for visitors to register their attendance and view content on the run-up to the roadshow.
We designed a range of exhibition elements, such as the outside of the event truck, pop-up stand areas and A boards, as well as event literature and a bespoke event webpage. We also created social media content and a launch video to promote the roadshow.
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