Whether you are an entrepreneur or a newbie in the business world, you must be aware of the power of visuals. Over the past decade, visual communication has emerged as a robust tool. It conveys messages, evokes emotions, and makes businesses stand out.
When inquired, 64% of the 200 marketers participating in a poll revealed that images and videos are important for their marketing strategy. Additionally, 40% said their success was due to creative visuals, and only 9.6% claimed not to rely on images for their brand campaigns. These stats show us the significance of visual content in today's business landscape. Considering how most people are usually on the go, no one has time to read long passages raving about a business product or service. Graphics are an incredible medium to grab prospects’ attention, increase engagement, and compel them to convert.
However, addressing the latest graphic design trends is not for the inexperienced. Instead, it is ideal to outsource the visual aspect to experts whose professionalism can work in your favour. The pros in this domain would know about visual marketing strategies that could help your business grow. Here are some more ways a graphic design company can elevate your business:
1. They Help Create Unique Logos
Your logo is probably the first thing people notice about your brand. It should differ from your competitors, yet something that sticks to people’s minds. A graphic design company would know how to create a memorable logo that resonates with your brand goals. They can help you to choose from several logo styles, such as: Classic Vintage Modern Fun Handmade Each style has its own unique flair and tone. Take the example of the Coca-Cola brand. It's a classic logo that has remained relatively consistent since the brand’s inception. Just the name brings a visual of a red and white logo to your mind. Right? That’s how powerful a logo is!
2. They Understand the Psychology of Shapes and Colours
A combination of different shapes and colours can draw the eye to important design elements. A graphic design agency knows the shapes that go with a certain niche. For instance, a square or a circle is more appropriate for a security company than an oval or a triangle. They are also aware that the same shape could take a completely different meaning according to the context. Consider the circle again. It may indicate security in one scenario but a target in another. Likewise, the graphic wizards embed colours according to the brand voice. The colours used in marketing evoke specific emotions and reactions from viewers. A blue circle may represent protection, but a red circle demonstrates urgency or action. Again, take the example of the Coca-Cola logo. The red shade not only draws attention but also evokes feelings of happiness. Similarly, Starbucks uses green in their logo to stimulate peace, growth, and health.
The awareness of colour and shape psychology helps graphic designers develop visuals that can strike the right chords. Simultaneously, they know how to keep the designs simple. A minimal design with impactful colours and shapes can stay in viewers’ minds. They would knock at your door whenever they need a business like yours to pull them out of trouble!
3. They Know the Principles of User-Friendly Websites
Graphic design isn’t merely about pretty aesthetics. Since a website is the first point of interaction between your business and consumer, it is also essential that you make it as user-friendly as possible.
This is where a skilled graphic designer comes in! They can make a webpage look good and work well. They arrange things on the page to catch the audience’s eye and guide them towards the ‘intended business goals’.
For example, many marketers use high-quality images from online libraries to elevate their web design. However, simply adding a picture here and there will not impact the audience. The key is strategically placing the pictures along with white spaces, fonts, and an easy layout to enhance the user’s experience.
Note that user feedback is of utmost importance regarding the website design. The revenues of ESPN.com increased by 35% after they took the opinion of their community and modified their landing pages accordingly
A graphic design expert doesn’t always guess what design the users want. They know that sometimes, the best action is simply asking the prospects. This is a proven way to ensure you deliver excellent customer service.
4. They Help Increase Social Media Engagement
The importance of social media marketing cannot be ignored in the marketing world. However, it’s tough for businesses to attract the attention they need (or deserve) due to the rising competition. Additionally, social media trends are constantly changing and understanding what works and what doesn’t is challenging for many.
To fix this issue, creating different and exciting content that grabs your follower’s attention is essential. Graphic design agencies are experienced regarding the likes and dislikes of the social media audience. They can help generate posts that increase engagement and the likelihood of shares. When more people see your brand’s content, it strengthens your online presence and boosts your brand reputation. This ultimately translates to a broader customer base and a higher potential for conversions.
**5. They Stay Updated With the Latest Trends and Technologies ** The world of digital marketing is highly dynamic. Trends come and go almost every day. This makes it super important for businesses to update their profiles and campaigns accordingly. Following the trends while monitoring other aspects of your business could be daunting.
Seeking assistance from graphic design experts can help you maintain a solid digital presence. They stay updated with the latest trends and bring innovative solutions for their clients. Graphic design companies are equipped with the latest software and tools to remain ahead of the game - and exceed the consumer’s expectations.
Partnering with a graphic design company brings long-lasting advantages to your business. Great design makes you look trustworthy, helps you stand out, and shows you're better than your competitors. It acts as a strong base for your marketing and ensures your message connects with the people you want to reach.
Whether you are a B2C or a B2B agency, you should deploy powerful graphics to take your campaigns to the next level. If you don’t, your competitors may overtake, and your business may flop overnight. Having graphic designers on board can elevate your business and take your mind off one of the most crucial aspects of your business – the visuals.
Hand them over to a visual guru and watch wonders unravel in your favour!
Choose Summit Creative as your printing partner and experience the benefits of working with a company that is passionate about delivering high-quality printing solutions and design services to businesses like your own! Get in touch
Amari West London
West Midlands Safari Park
FREE advice, insights and good vibes only - it's a no spam zone over here!
T: 01623 625222