RGB, or Red, Green, and Blue is the colour model used in digital displays like computer monitors, TVs, and smartphones. It creates a wide range of colours by combining different levels of red, green, and blue light. The vibrant colours produced by RGB are perfect for digital displays, and its wide colour gamut allows you to create shades and tones that are outside the range of human vision.
CMYK, or Cyan, Magenta, Yellow, and Key (black), is the colour model used in printing. It creates colours by combining different levels of cyan, magenta, yellow, and black ink. This model is called "subtractive" because it works by subtracting certain wavelengths of light from white light, as opposed to adding them as RGB does. While CMYK can create a wide range of colours, its colour gamut is more limited than RGB, which means it may not be able to reproduce certain shades and tones.
So what's the big deal? Well, if you're designing something that will be printed, it's crucial to convert your colours from RGB to CMYK to ensure that they will print accurately. And if you're designing something that will be displayed on a screen, you'll want to stick with RGB. As a designer, it's important to understand the differences between these two models to ensure your designs reach their full potential, regardless of where they're being viewed or printed.
We provide a variety of different products for your brand to use, these are always a great way to promote your brand by having them as a focal point of certain content posts, we also provide design for multiple mediums from graphic design for online content to web design. If you need a hand with the creative processes that content marketing requires, get in touch and we can discuss the opportunities we can provide! Get in touch
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