Let’s be honest, everyone loves a freebie, but if your freebie can be a useful one that aligns with your brand perfectly and firmly cements you in the minds of your ideal client, surely that’s better?
It’s been a long time since attendees left the hotel, their phone battery is running low but there you are handing them just what they need, at the right time.
Speaking of running low, the hotel breakfast was a while ago now and attendees are getting peckish, again you’ve thought about your potential customer and what they might need in that moment.
Is the event outside? Could an umbrella link to some clever copy you’ve written in some printed collateral?
Okay it’s not revolutionary… but it’s memorable for another reason. The chances are there are guest speakers (you may even have a guest speaker present), every time a potential customer pulls out their notebook of notes from the conference, it’s your brand at front and centre.
Continuing the theme of useful items, if you know attendees will be travelling to attend the event this could be the perfect opportunity to provide them with something useful.
Amari West London
West Midlands Safari Park
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