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What are the stages of the content marketing funnel?

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The content marketing funnel consists of 3 stages, awareness, consideration and closing. These should always be at the forefront of your mind when creating content for your marketing strategy as they are a great way to measure, alongside your analytics, the success of the content you are producing.

What is the marketing funnel?

The content marketing funnel visualises the journey that potential customers go through when considering a purchase, and it's part of a larger overall content marketing strategy. The content in the different stages supports the customer journey, and good content pushes your leads closer to a purchase.

Each stage of the content marketing funnel, awareness, evaluation and purchase, serves a specific purpose in the customer's journey, and the content presented to the customer should reflect these stages.

The Marketing cycle;

Awareness Stage at the first stage of the sales process, your content should focus on the top concerns of your audience. Writing about their issues, challenges, and questions gives you the best chance of engaging with them, Answer The Public is a great tool to understand what these burning questions are. Content at the awareness stage should be educational advice. Best content for this stage: articles, blog posts, e-books, videos, newsletters and social posts

Consideration Stage this content should offer a mix of helpful information. This is the stage where you can show off your goods! Let the customer see the functions and benefits of using your products so they can make their decision based on your content to make it stand out. Best content for this stage: case studies, how-to articles, how-to videos, social posts.

Closing Stage Content marketing plays an important role when a prospect is close to buying. At this stage, you can focus on sales, as long as you continue to drive home why you're the best choice rather than just how great your services or products are. Best content for this stage: case studies, user-generated content, buyer's guide, product video, research report, social posts.

Creating content that converts is the number-one objective of the content marketing funnel. With a solid strategy in place, your business will be able to engage with and influence customers at every stage of the content marketing funnel.

How summit can help!

We provide a variety of different products for your brand to use, these are always a great way to promote your brand by having them as a focus point of certain content posts, we also provide design for multiple mediums from graphic design for online content to web design. If you need a hand with the creative processes that content marketing requires, get in touch and we can discuss the opportunities we can provide! Get in touch

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