Stop looking for the most creative promo merch.
If there’s one thing we know, it’s not the product you’re giving away, it’s the way that product ties into your brand and the subsequent follow up that leaves a lasting impression on your potential customers. These examples of great trade show freebies, got attendees talking and delivered great results.
Water Bottle Lanyards.
A healthcare company sent out lanyards intended to hold water bottles to attendees ahead of their upcoming trade show. Each lanyard had a number, attendees were encouraged to bring their lanyard to the booth to collect a water bottle and check to see if their number was the chosen one. The winning number won a cruise!
KFC / Henny Penny Band T-Shirts.
Henny Penny are a manufacturer of commercial cooking equipment. As a celebration of 50 years of partnership with KFC, Henny Penny wanted to mark the occasion with something that would get people talking. The annual convention was coming up in Nashville, which sparked an idea; why not combine the musical heritage of their surroundings with a fun idea that demonstrates their brand values?
With the concept of “Playing Your Tune for 50 Years”, a theme was formed, with their booth displaying notable “chart-topping” successes of the brand partnership across the 50 years. Branded