Store
Profiling.

Mastering the art of store profiling is crucial for any brand looking to make a lasting impression in today’s diverse and dynamic retail landscape. Our mission is to ensure your brand’s voice resonates across this variety of retail spaces.

Brand Experience.
Adapt to the environment.
Looking deeper.

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Brand Experience.

We’re not just about fitting marketing materials into different stores; we’re about tailoring each piece to the unique environment it inhabits, ensuring a seamless blend of brand consistency and local relevance.

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Adapt to the environment.

At Summit Creative, we specialise in store profiling with a focus on the strategic placement and customisation of marketing and promotional materials.

Recognising that each store in your retail network has its distinct features, we aim to ensure that your marketing efforts are effectively adapted to each unique environment.

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Looking deeper.

Our approach is centred on adapting marketing materials to suit the individual needs of each store. We analyse the layout, customer traffic, and specific characteristics of each location to determine the most effective placement and style of promotional displays.

Whether it’s a compact counter display in a smaller branch or an eye-catching free-standing display unit (FSDU) in a larger store, our goal is to ensure that your promotional materials are both noticeable and complementary to the space.

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Store Walks.

This hands-on approach allows us to get a real feel of the store, understanding its layout, customer dynamics, and overall atmosphere.

During these visits, we observe how customers interact with the space, identify high-traffic areas, and assess the visibility of existing marketing materials. This practical, on-site evaluation enables us to make informed recommendations that are not only visually appealing but also strategically effective.

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Request store audit.

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Brand portal for CEF.

City Electrical Factors (CEF) is the country’s leading electrical wholesale network, operating across the UK, Ireland, Spain, North America and Australia. We’ve worked with branch managers and the marketing and...

POS for The Range.

With over 210 stores across the United Kingdom and Ireland, The Range is a leading multi-channel retailer specialising in products for the home, garden and...

Brand portal for Häfele.

Häfele is a German manufacturer and distributor of furniture fittings, accessories, hardware and ironmongery, working with trade and studio partners throughout England, Scotland and Wales....

Using store profiling to enhance POP strategy.

It’s the big moment! The customer is faced with...

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Ensuring Brand Consistency at Every Touchpoint.

Brand consistency can increase revenue by 10 - 20%...

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Top tips for outsourcing your point-of-purchase to a print management company.

In the competitive world of retail marketing, point-of-purchase materials...

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Collaboration with your team.

To discuss our findings and recommendations. This collaborative approach ensures that our solutions are in line with your overall marketing objectives and store-specific requirements.

We believe in maintaining open communication throughout the project, from initial assessment to final implementation.

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Store Profiling Strategy.

We prioritise the functionality of marketing materials as much as their aesthetic appeal.

Our designs are not only eye-catching but also practical, seamlessly integrating into the store’s environment without disrupting the customer experience.

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peeling sticker with grey and white background with text that reads available from hafele

Sustainability at its core.

In crafting promotional materials, we use eco-friendly resources, aligning with the contemporary emphasis on environmental responsibility in retail.

This approach not only reduces the ecological footprint but also appeals to environmentally conscious consumers.

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Unify your brand.

Our ultimate goal with store profiling is to unify your brand’s promotional strategy across all retail locations.

We strive to ensure that each store, regardless of its size or location, effectively communicates your brand’s message through well-conceived and strategically placed marketing materials.

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Integrating your Promotional Materials.

Store profiling at Summit Creative is about effectively integrating your promotional materials into each retail location in a way that complements the store’s setting.

We focus on ensuring that your brand’s marketing and promotional efforts are consistently presented and engaging, delivering a unified brand experience to customers across all your stores.

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Contact Expert.