Brand Refresh.

In the ever-evolving landscape of business, staying relevant and contemporary is crucial for any brand. At Summit Creative, we specialise in brand design and brand creation, offering our expertise to businesses looking to revamp or refresh their existing brand.

Diverse brand expertise.

Our experience working with diverse brands has equipped us with the insights and skills necessary to guide your brand through a successful refresh, ensuring it resonates with today’s market while retaining its core essence.

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Need for a Brand Refresh.

A brand refresh is about evolving and adapting to the changing times. It’s a strategic move to ensure your brand stays in sync with current trends, market demands, and consumer preferences.

The decision to refresh a brand can stem from various reasons – perhaps your brand has evolved since its inception, or maybe your visual identity no longer reflects the modern digital landscape.

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The Brand Refresh Process.

At Summit Creative, we approach brand refresh with a careful balance of innovation and respect for your brand’s legacy. Changing your logo entirely might not be necessary or beneficial.

Instead, we focus on subtler, yet impactful changes like updating your colour scheme, refining your tone of voice, or modernising your imagery style. Our goal is to enhance your brand’s appeal without losing the connection with your existing customer base.

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Evolving Your Brand Identity.

Our team works closely with you to understand the history and evolution of your brand.

This understanding allows us to identify the elements that should be retained and those that need a modern touch.

Whether it’s introducing a more contemporary typeface, refreshing your brand’s colour palette, or updating your marketing materials for digital platforms, we ensure every change contributes to a cohesive and appealing brand identity.

 

In today’s digital-first world, ensuring your brand is optimised for online platforms is crucial. We focus on making your brand visually appealing and functional across various digital channels. This includes responsive logo designs, digital-friendly colour schemes, and versatile visual elements that adapt seamlessly from print to digital mediums.

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Brand refresh and website for Accendo.

Based in the heart of Derbyshire, Accendo Coaching offers top-tier business strategy, training, and coaching services. Brand refresh. Our Design Team collaborated closely with Accendo...

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Brand refresh for Arrowhead Rockdrill.

With a presence in 26 countries, Arrowhead Rockdrill is a world leader in the development of innovative hydraulic attachments. Based in Derbyshire, the head office...

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Brand refresh and website for FilterFinder.

Based in Nottinghamshire, FilterFinder supplies over 150,000 filters each year to more than 220 countries worldwide. The team at FilterFinder came to us to refresh...

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Brand Refresh Insights.

5 Reasons to Rebrand – Out with the old in with the new.

Why is branding so important? The unfortunate truth is...

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What the heck is ‘debranding’ and why should you care?

Now more than ever designing for the small screen...

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Can Canva replace graphic designers?

It’s a question we see asked a lot so...

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Brand Guidelines Template For Non-designers.

Using this brand guideline template will help achieve brand consistency when creating your printed and digital collateral.

black booklets with white text which reads 'brand guidelines template for non designers', a summit creative logo also features
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Collaborative Approach.

Our collaborative approach to brand design and creation involves working hand-in-hand with your team.

We value your insights and combine them with our expertise to create a brand identity that is not only visually striking but also strategically sound. Our experience in working with a wide range of brands means we bring a wealth of knowledge to your brand refresh project.

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Maintaining Brand Integrity.

While embracing change, we also ensure the integrity and core values of your brand are preserved.

A brand refresh is not about losing your identity; it’s about enhancing and aligning it with the current marketplace.

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Your partner in brand refresh.

We strike the right balance between the new and the familiar, ensuring your refreshed brand resonates with both existing loyal customers and potential new audiences.

A brand refresh is an exciting journey of transformation and rejuvenation. With Summit Creative, you have a partner who understands the nuances of brand design and creation in today’s dynamic business environment. Let us help you breathe new life into your brand, ensuring it remains relevant, engaging, and poised for future success.

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Get in touch for a chat.

We’d love to hear your ideas and help those ideas be brought to life.