Brand refresh for Arrowhead Rockdrill.

With a presence in 26 countries, Arrowhead Rockdrill is a world leader in the development of innovative hydraulic attachments. Based in Derbyshire, the head office team approached us to complete a brand refresh.

Brand refresh.

Arrowhead Rockdrill had an established brand which their customers, and resellers, around the world have come to know and trust. It was important to retain the essence and core elements of the brand, whilst modernising the look and feel.

Our Design Team reworked the Arrowhead Rockdrill logo, simplifying the arrowhead graphic and incorporating the shape into a logotype. We retained the signature blue and used white space to give the impression of the arrowhead piercing the initial letter ‘A’. A bold sans serif typeface complemented the graphic, symbolising the resilient nature of Arrowhead Rockdrill’s products.

To overcome previous legibility issues, our Design Team developed a series of responsive logos for use at various sizes.

Brand guidelines.

To encourage brand consistency across Arrowhead Rockdrill’s network of international resellers, our Design Team developed a comprehensive brand guidelines document, covering everything from fonts and colours to social media templates and printed materials designs.

The happy client.

The outcome for the team at Arrowhead Rockdrill was a fresh, modern brand identity which retains its recognisability and can be consistently applied both online and offline by in-house teams and resellers around the world.

If you’re wondering what a refresh could mean for your brand’s presence, get in touch: hello@summitcreative.co.uk.