Design.

A strong brand identity and strategy is key to gaining and retaining customers.

If you’re a start up company, brand identity and strategy are going to be your best friend when it comes to building your customer base.

Gaining your potential customers’ trust is the first step, a strong brand identity signifies you are established and know your stuff.

A great brand strategy ensures you are visually engaging with the right people in a consistent way wherever they find you.

Successful brands move with the times.

If you are already an established brand, changing your logo entirely probably isn’t going to be the best option for you.

Refreshing your brand doesn’t just have to mean changing your logo, it can also mean updating your colours, your tone of voice, imagery style etc.

There are a lot of reasons brands might want to update their logo and brand identity, the two most common reasons we see are; the brand has evolved since it began or their logo looks dated and needs modernising for use in a digital world.

Achieving the perfect print is by design.

The impactfulness of print is determined in part by the design. Design for print considers the colours, the use of the printed item, the memorability to name a few. The design used on printed items can transform the seemingly mundane into something a lot more fun and engaging.

Brands that use print in their marketing strategy want their brand to stand consistently alongside their digital presence. This means colours must match pantone perfectly, the quality of the print should be top-notch and the feel of the print should match the brand’s look and feel.

Design for people and purpose.

Design in any form is really just design for people. This is an often overlooked fact when designing for digital, the person on the other side of the screen seems so far away. Get your user experience design right and you’re already a good part of the way to winning your customers loyalty.

A great digital presence works in conjunction with print and consistently offers your customer the same experience they love and trust from you. There is no one size fits all solution, every brand is different and has its own challenges unique to their product or service which is why our digital design is a carefully curated response to your brand goals.