Brand portal for CEF.
City Electrical Factors (CEF) is the country’s leading electrical wholesale network, operating across the UK, Ireland, Spain, North America and Australia.
We’ve worked with branch managers and the marketing and design teams at CEF since 2019. In addition to supporting events and direct marketing campaigns, our bespoke brand portal is used to manage the production and distribution of print, promotional merchandise and workwear.
Brand portal.
Using our print management portal, it’s quick and simple for the marketing team at CEF to create and order materials. We handle all the print requirements and take responsibility for distributing allocations across the branch network, often working to tight timescales to support seasonal in-store promotions.
The portal solution gives CEF’s 400+ Branch Managers direct access to reorder POS, print and branded CEF-branded promotional merchandise. We store large order quantities and fulfil Branch Managers’ orders on demand from our hub in Derbyshire.
In-store print.
We provide a comprehensive print management service for the teams at CEF.
Everything works together to enhance the customer’s in-store experience, from catalogues and magazines to POS materials ranging from counter display units, shelf edge strips, barkers, header boards and wobblers.
Eye-catching decals, logo vinyls and posters combine with outdoor solutions such as car park signage, pavement signs and bollard covers to extend the CEF branding beyond the store.
We supply marketing materials including vouchers, loyalty cards, and product cards, alongside branded items for individual branches such as counter mats, floor mats and door mats.
Campaign support.
Over several years, we have provided extensive campaign support to CEF.
Our team has managed the production of quarterly deals mailings and magazine-style publications, including The Wire and The Merchant, which we distributed directly to CEF’s customer databases. We have also handled many seasonal initiatives, including the print and distribution of CEF-branded Christmas cards.
Promotional merchandise.
We provide a diverse range of everyday items to keep the CEF brand visible and top-of mind amongst the company’s customer base.
Practical items for example pens, pencils, notebooks, coasters, sticky notes and diaries work particularly well for this audience, along with branded merchandise which can be used on the go, including keyrings, vehicle air fresheners, travel cups and water bottles.
We have also worked with the team at CEF to produce unique items, such as a puzzle which we created as an interactive way for customers to connect with the brand.
Event support.
We support CEF with print and promotional items designed to maximise brand visibility at a broad range of events.
From golf days, football tournaments and fishing events, to new store openings, product launches and supplier trade days, we provide materials which reinforce the CEF brand and foster connections with guests.
Event-specific branded items such as tailored invites, t-shirts, eco bags, drawstring bags and customised golf balls enhance participant experience, whilst elements including as giant cheques, gazebos, bunting, banners, balloons, table runners and flags contribute to a festive atmosphere.
For larger-scale events like careers fairs, CEF’s programme of educational Tech Talks, and the annual CEF Live trade show and conference for professionals in the electrical industry, we ensure the CEF brand is presented impactfully and consistently.
Ahead of each event, we collaborate with the team at CEF to generate awareness and excitement with eye-catching posters, flyers and pull-up banners. During the events, we enhance the visitor experience with impactful exhibition stands and memorable giveaways, complemented by practical accessories such as lanyards, printed expo materials, name cards and microphone covers.
Operational support.
To support CEF’s operational needs, our services include the production of essential corporate stationery such as letterheads, compliments slips, and business cards, ensuring a consistent and professional brand image across all communications.
We also manage the creation of detailed branch directories, employer and driver handbooks, plus learning and development collateral.
Workwear.
We also provide functional and visually appealing workwear which can be ordered through our CEF brand portal.
High-quality polo shirts with embroidered logos strike the right balance between approachable and professional, with customised name badges for easy identification of employees.
The happy client.
The team at CEF enjoys the benefits of our comprehensive and streamlined print management solution.
The ability to quickly create, order, and distribute marketing materials and branded merchandise through our user-friendly portal empowers both CEF’s central marketing team and its 400+ branch managers to maintain a consistent and engaging brand presence across all locations.
“I love working with you guys, your whole team is fab!”Lindsey Briggs Head of Creative Design