Great examples of brand consistency.
If you want to be recognised, trusted and followed, brand consistency is how to achieve it. Brands that do this well are the ones that are confident in who they are. They know how they sound, look or act in a number of ways and situations. They then enforce these principles no matter how they’re found. We see brands doing this well every day but we don’t always notice. We’ve been keeping an eye out for the ones we think are doing brand consistency well:
BBC.
The BBC are a great example of a brand that have multiple sub brands but still maintain consistency across all of them. With so many areas and target audiences, it can be difficult to establish a brand identity that works well across the board, but the BBC manages this through iconography and colour. Each brand identity is its own entity but still looks like they’re from the same family. Although each sub brand has its own nuances in tone of voice, the heart of the visual identity remains the same and the tone of voice has a strong guide for each of their target audiences or needs.