Features of a brand portal.
If you’re reading this, you probably have an idea of what a brand portal is. But just in case you’re new to the world of portals, a brand portal is a central hub for all of your marketing materials. An easy to control and access web shop of sorts, allowing you and your team to access brand-approved content and download or order physical items.
Visuals.
Let’s talk visuals – what will it look like? The simple answer is however you want (it really is that customisable). But usually it will follow the format of an ecommerce website, the only difference is that you have to log in to see it. Watch our video to see an example in action.
Basic anatomy.
1 . Homepage (optional)
2 . Categories / subcategories
3 . Detailed product page including quantities and ‘Add to Basket’
4 . Check out
Items.
Downloadable content (Social media images, logos, brand images)
Print content (Pre-designed materials such as posters, flyers, brochures)
Variable data content where there are fields to be filled in or chosen from a list (Business cards, direct mail with address fields, posters with varying information)
Physical items (Promo merchandise)
Brand Portal Scope Resource..
A quick and easy checklist covering everything you need to consider when developing your own brand...