The resurgence of eco-friendly merchandising.
Eco-friendly corporate merchandising is here, and we couldn't be more excited! Companies are realising the importance of sustainability in their promotional activity and are finally moving away from the less sustainable options.
This is being reflected most of all in the corporate gifts and promotional items they are opting to use to promote their brands. While the practice of “greenwashing” tried to hold us back, the trend towards sustainability is stronger than ever and ready to take the world by storm.
Greenwashing: A Minor Setback
Greenwashing may have been a minor setback, but hasn’t completely halted the progress of eco-friendly corporate merchandising. Companies were making false or exaggerated claims about the environmental benefits of their products, making it difficult for brands to differentiate between true eco-friendly options and those trying to cash in on the trend. However, brands are becoming more aware of sustainability issues and demanding more environmentally friendly options. As a result, eco-friendly corporate merchandising is making a thrilling comeback and leading the charge for a sustainable future.
Eco-Friendly Corporate Merchandising
Companies are using more sustainable materials, such as recycled plastic, bamboo, and organic cotton, which not only reduces waste but also has a positive impact on the environment. These materials are more biodegradable than conventional options, helping to reduce the amount of waste that ends up in landfills. Additionally, the increased use of eco-friendly packaging, such as biodegradable and compostable packaging, sends a powerful message to consumers that the company is committed to sustainability.
The Benefits of Eco-Friendly Corporate Merchandising
Adopting eco-friendly practices not only helps the environment but also has many benefits for businesses. By offering sustainable products, companies can differentiate themselves from their competitors and appeal to consumers who are environmentally conscious. Furthermore, using eco-friendly materials and packaging can help reduce costs, as they are often more cost-effective in the long run.
With eco-friendly products come innovative and stand-out creations, and that’s summit we can help with!
We provide a variety of different eco-friendly products for your brand to use. They are proven to be a great vehicle to promote your brand and the eco-option has the added bonus of showing you are doing your bit to reduce your carbon footprint. Summit Creative also provide design for multiple mediums from graphic design for print to web design.
If you need a hand with the creative processes that content marketing requires, get in touch and we can discuss the opportunities we can provide! Get in touch.