The cheapest printing partner might not always provide the best value, especially if the quality of the materials or the level of customer service and support is lacking. So, how do you determine the cost and value of a printing partner? Here are some tips to help you make an informed decision.
While the cost of printing is an important consideration, it's just as important to look beyond the price tag. A cheaper printing partner might use lower quality materials or have less experienced staff, which could lead to mistakes or delays that could cost you time and money in the long run. Instead, focus on the overall professional value that a printing partner can provide, including quality, reliability, and customer service. While the price might be slightly higher, the overall value is greater because you'll save time and money by having everything done in-house, and the digital proofs will ensure that your materials are error-free.
When evaluating the cost and value of a printing partner, it's important to consider the entire process, from design to delivery. A printing partner that offers design services, digital proofs, and fast turnaround times can help you save time and money, while also ensuring the quality of your materials. For example, let's say you need to print a new brochure for an upcoming event. You could choose a printing partner that offers a low price per piece, but they don't offer design services or digital proofs. This means you'll need to create the design yourself or hire a separate designer, which can add time and expense to the project. Plus, without digital proofs, you run the risk of errors or misprints that could, again, bump up the pricing of the project.
Finally, when evaluating the cost and value of a printing partner, look for added value. For example, a printing partner that offers brand portals or other digital tools can help you streamline your printing and design process, while also ensuring consistency across all of your materials.
Download our print supplier essential checklist, to guide you through exactly what you need from your print suppliers.
At Summit Creative, we understand the importance of personalised customer service and support, as well as the benefits of brand portals. That's why we offer both. Choose Summit Creative as your printing partner and experience the benefits of working with a company that is passionate about delivering high-quality printing solutions and design services to businesses like your own!
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