Brand and website for My Smart Desk.
My Smart Desk, based in Nottinghamshire, supplies electric, height-adjustable desks with built-in charging stations. With ambitions to make a mark in a competitive corporate marketplace, the team at My Smart Desk came to us for a comprehensive brand and digital strategy.
Brand development.
Our Design Team was tasked with creating a distinctive brand identity for My Smart Desk that would stand out in the crowded office furniture sector. The objective was to convey the company’s unique approach to high-quality office furniture and its innovative product range.
We developed a brand with a modern and clean look, using a carefully chosen colour palette of blues, black, and white. This visual identity was designed to position My Smart Desk as a sleek, fresh and distinctive online retailer in the office furniture market.
Marketing materials.
To bring the new brand to life, our Design Team created a suite of marketing materials and templates. These resources were designed to reinforce the brand’s identity and support various marketing initiatives, ensuring a cohesive presentation across all platforms.
Shopify website.
Our Digital Team built a user-friendly website on the Shopify platform. Reflecting the new brand identity, the ecommerce site was designed to be intuitive and easy to navigate, enabling users to quickly find the information they needed and explore the product range.
The happy client.
The launch of the Shopify site allowed the team at My Smart Desk to closely track web traffic and achieve high conversion rates. The website performed exceptionally well, ranking in the top 3% of Shopify stores which launched in the same week.
Our creative approach provided My Smart Desk with a robust brand identity and a highly functional digital presence, placing the organisation in a strong position to drive online engagement and business growth.
If you’re looking for a creative agency to develop an ecommerce solution for your growing business, get in touch: hello@summitcreative.co.uk.