Brand portal for Westfield Health.

Westfield Health, based in Sheffield, is a leading provider of health cash plans, private medical insurance and workplace wellbeing solutions across the UK.

We’ve worked closely with their Health & Wellbeing Consultants, marketing and events teams for many years, helping simplify processes, reduce waste and increase efficiency through a bespoke web-to-print brand portal.

From print supplier to strategic partner.

Our relationship with Westfield Health began with the supply of posters, printed brochures and plan guides. Over time, it became clear the team at Westfield Health needed a more efficient, streamlined way to manage their materials, prompting the development of a custom web-to-print brand portal.

Cutting waste with on-demand printing.

Originally, marketing and policy materials for Westfield Health were printed in large quantities. However, because the health and wellbeing sector is heavily regulated, updates to terms and conditions were frequent. Every legislative or product change meant printed materials quickly became obsolete; the result was a recurring cycle of overproduction and waste. It was costly, inefficient and environmentally unsustainable. As a result, the portal was used to support the introduction of a print-on-demand model for Westfield Health. Instead of holding materials in stock, the portal enabled the team to produce items only when needed.

A digital-first approach.

The portal evolved again as customer expectations around email versus printed copies shifted. Today, the portal is used more for digital downloads than print. Teams can access up-to-date documents, make amendments quickly and easily, and download files either for digital use or to be printed locally in small quantities.

Powerful yet simple to use.

While the portal’s interface is clean and user-friendly, it’s underpinned by smart technology which handles complex tasks with ease. The portal’s print-ready templates ensure every item is consistent, professional and ready to use, giving teams the control they need to adapt content quickly. From tailored policy documents to posters and event collateral, creating compliant, on-brand materials is quick and intuitive for the whole team at Westfield Health.

Pre-approved content blocks, dropdown menus and drag-and-drop tools make customisation effortless, enabling everyone in the team to create polished, on-brand materials without any design experience. A built-in image library featuring diverse, audience-relevant photography adds further flexibility, allowing materials to be tailored to specific demographics or campaigns.

Supporting events with branded assets.

The portal plays a key role in supporting Westfield Health’s busy events calendar. Whether the team needs roller banners, leaflets, branded gym passes or promotional giveaways, they can access everything in one place and order with ease.

Ongoing creative support.

Alongside the portal, our design team provides ongoing creative support to ensure collateral remains fresh, effective and aligned with current brand strategy. Whether it’s updating artwork to reflect new product messaging or designing new materials, our design team is on hand to provide creative solutions.