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Brand Portals Explained: Capabilities of a brand portal and what that could mean for you and your team.

Written by:
Tina Brown

Brand portals are a great solution if you’re looking for an easy way to manage your brand's marketing collateral and share it with your team. In this blog we’re covering the capabilities of brand portal and what that might look like for you.

House brand collateral in one place

No matter how good your filing system may be on a shared drive, there's still someone using the old logo on their presentation somehow. A brand portal acts as one central hub for all of your brands collateral. Categorise logos into print-ready and web-ready, upload brand guidelines for everyone to view, store the latest sales presentation template to download and edit, create a bank of brand-approved images, the list goes on… A brand portal makes it easy to empower your team to share marketing material, whether digitally or physically, in the knowledge it will always be on-brand. Rebranded or had a brand refresh? Maximise brand consistency by quickly replacing existing collateral with new ones in one central place.

Enable your team to order printed collateral

POS, signage, catalogues, you name it, if it’s printed it can be made available to order through your brand portal. Think of a brand portal as a shop for your brand's marketing material, your team browse products, order and receive the products quickly and easily. With fully customisable permissions, the list of variations available are endless.

To name a few:

  • You choose who can see which categories and products,
  • You choose who approves purchases,
  • You choose who can request to download content.

Enable your team to create their own customised collateral

Variable data templates allow for ultimate customisation. In short, a variable data template allows a user to free-type information or choose from a drop down list to customise the information they want to display. A business card is a great example of this, a user can type their name and contact information into a pre-designed template and choose from a drop down list of addresses for their office address. This is just one simple example, a variable data template can be as flexible or rigid as you choose, allow users to choose images, move content, enlarge text, much like you would in a design programme.

Automate time-consuming tasks

Automating tasks that would ordinarily take a lot of admin time is one of the most powerful tools you can harness in a brand portal. Creating thousands of pre-addressed print-ready PDF’s with one upload of a spreadsheet is one example. Or perhaps you would like to auto populate information based on subsidiary choice, choose the name from the drop down list and all will be automatically populated with relevant information. Contact us for a demo for a more in-depth explanation of this.

Enable your team to order promotional merchandise

Minimise the risk of rogue off-brand promo merchandise by housing your promotional merchandise for purchase and fulfilment via a brand portal. Again acting as a web shop for your brand’s marketing material.

Get in touch for a chat or a demo of our brand portal options.

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