Powerful print for trade shows and events.
Let’s start with the elephant in the room… exhibiting at trade shows and events is expensive. And we know that everybody’s eyes are going to be on you to generate a return from that investment.
The first thing you need is a stand which stops delegates in their tracks. A stand which tells people, at a glance, if your product or service is relevant to them. We want to attract attention… from the right kind of prospective clients. You don’t have time to waste chatting to somebody for ten minutes, only to realise there’s no opportunity there. Similarly, you can’t afford for your ideal client to walk on by.
Shows and events are competitive environments and the importance of powerful stand graphics and printed materials cannot be overstated. The visual appeal and messaging of stand graphics and printed materials play a crucial role in capturing the attention of trade show attendees, creating a strong brand presence, and driving engagement and leads.
When it comes to planning your presence at trade shows and events, there are five key things to consider:
1. Attracting attention
Trade show floors are crowded and bustling with activity, making it essential for exhibitors to stand out from the competition. A visually appealing booth will pique curiosity and encourage visitors to stop and learn more about your products or services. Use clear messaging combined with powerful stand graphics, bold colours, eye-catching designs and compelling visuals to grab the attention of delegates and draw them to your booth.
2. Communicating your brand identity
Stand graphics and printed materials serve as a visual representation of your brand identity and values. Consistent branding elements, such as logos, colours, and messaging, help reinforce brand recognition and create a cohesive brand image across all marketing materials. By effectively communicating your brand story and positioning through stand graphics and printed materials, you can leave a lasting impression on delegates and strengthen brand loyalty.
3. Showcasing your products and services
Stand graphics and printed materials provide a platform to showcase your products and services in a visually compelling way. High-quality images, product displays, and informational materials help highlight the key features and benefits of your offerings, making it easier for prospects to cross the threshold onto your stand and strike up a conversation. Well-designed product displays, demonstration areas and interactive spaces are essential for generating interest and driving leads at events.
4. Engaging and educating prospects
Printed materials such as brochures, flyers, and branded promotional materials, are valuable tools for engaging and educating delegates about your products or services. Informative content, product specifications, case studies, and customer testimonials presented in printed materials help communicate the value proposition of your offerings and address the needs and pain points of potential customers. Alongside print, weave in interactive elements, such as QR codes, augmented reality and digital displays for a 360 online/offline marketing strategy.
5. Generating leads and driving sales
Powerful stand graphics and printed materials are instrumental in generating leads and driving sales at trade shows. Compelling visuals and persuasive on-stand messaging will drive footfall to your stand, enhance engagement and lay the foundations for you to be remembered long after the event comes to an end. Impactful printed materials serve as leave-behind collateral that potential clients can take away with them to learn more about your products or services after the trade show. Create something that is so relevant that a prospect is likely to keep it, ideally on their desk. When it’s done well, printed collateral will keep your brand top of mind and pave the way for your follow-up communications.
At Summit Creative, we absolutely love talking about the power of print.
For help, advice, or just a virtual coffee with a print-lover, get in touch.