Brand refresh and roadshow for Pandrol.

Part of Delachaux Group, Pandrol operates across the world to create railway infrastructure and equipment. Pandrol’s Nottinghamshire-based team came to us to develop branding for two new product ranges and a roadshow campaign.

Branding project.

The first step in the brand development project was establishing the unique selling points (USPs) and characteristics for Pandrol’s two new ranges.

We kicked things off by exploring the team’s vision for each product range, before developing individual product names which resonated with each one and crafted compelling marketing messages to communicate the USPs.

With clear positioning in place, our Design Team creating logos and branding which would stand out in the railways sector and which could be applied consistently across all touchpoints.

We showed how the branding could be applied to the Pandrol website to ensure a seamless digital experience. We created information sheets to provide detailed insights into each product range. And we designed product stickers to make the ranges instantly recognisable in the physical world.

Roadshow campaign. 

We supported the Pandrol team in hosting a European-wide roadshow to showcase their services and offer live demonstrations of their products. We came up with the perfect name to set the tone for the roadshow – ‘Back on Track’ – and crafted a range of compelling marketing messages which would resonate with Pandrol’s audience.

Our Digital Team created visuals for an event registration site, which also served as a hub to showcase content on the run-up to the roadshow, as well as social media content to build excitement and a launch video to promote the roadshow.

And our Design Team developed high-impact graphics for the outside of the event truck and pop-up stand areas, plus A-boards and event literature.

The happy client.

Our clients at Pandrol were pleased to report that the two new product ranges launched with cohesive and effective brand strategies, and the roadshow successfully showcased the company’s offerings and market presence.

If you’re looking for a creative agency to support your business with stand-out design solutions, get in touch: hello@summitcreative.co.uk.