Branded merchandise for The 1:1 Diet.

The 1:1 Diet, formerly known as The Cambridge Diet, is an award-winning, employee-owned direct selling company based in Northamptonshire. Working via a network of self-employed consultants across the UK, The 1:1 Diet specialises in developing tailored weight loss plans.

In 2024, The 1:1 Diet’s Purchasing Team approached us to support their 40th anniversary celebration, bringing together 250 consultants. Following a successful competitive pitch, our brief was to create a memorable, high-value giveaway that complemented the event’s 1980s theme.

Branded gift boxes.

Working within a limited time frame, we collaborated closely with The 1:1 Diet’s Sales, Marketing, and Purchasing Teams to brainstorm creative ideas.

The chosen option was 250 vibrant red, high-gloss gift boxes with magnetic closures and custom-printed sleeves. Inside each box, recipients were treated to a themed tin of sweets, a gift card in a bespoke printed cassette-style box and a retro case of branded earbuds.

Since then, we’ve continued our partnership by sourcing 50 Stanley-inspired branded travel cups and supporting a second employee event – a family fun day.

Branded gift bags.

For the family fun day, we supplied 60 branded gift bags filled with customised merchandise.

We presented a variety of options for the team to choose from and the final selection included a fidget cube, a mini drawing set with a colouring book, a pencil case and a packet of sweets, all branded with The 1:1 Diet’s signature colours and logo.

Working with compliance.

As a zero-landfill company, each solution must uphold The 1:1 Diet’s standards for electrical waste management, food safety and toy safety. To ensure compliance, we maintain close communication with their Communications Team. 

The happy client.

From giveaways to gift bags, The 1:1 Diet team has received positive feedback on the branded merchandise and we’re looking forward to delivering even more impactful results together in the near future.